Natural wood at 45 Whitfield Street

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Location: Fitzrovia, London
Product: Cladding
Finish: Rustik
Architectural solutions: Architectural panels,Bespoke façades
Project type: Offices
Photography: Jack Hobhouse

At 45 Whitfield Street, modernism is reinterpreted through a dialogue between innovation, craftsmanship, and material honesty. This all-electric building integrates advanced technologies and wellbeing-driven design with a refined architectural language. Its striking façade —where the original steel-framed lozenge windows meet moulded concrete— is anchored by natural wood panels from Parklex Prodema, framing the street-level glazing and main entrance with warmth and precision. The timber surfaces contrast with metal and glass, softening the building’s geometry while emphasizing its crafted character. The result is a contemporary workplace that combines sustainability, material beauty, and modernist clarity.

在惠特菲尔德街 45 号(45 Whitfield Street),现代主义通过创新、工艺与材料真实感的对话被重新诠释。这座全电动建筑将先进技术与健康导向的设计融入精致的建筑语言。引人注目的外立面——原始钢框菱形窗与模塑混凝土相遇之处——由 Parklex Prodema 天然木纹面板加以锚定,以温暖与精准框定街层玻璃与主入口。木质表面与金属、玻璃形成对比,柔化了建筑的几何感,同时凸显其工艺特质。最终呈现的是一个融合可持续性、材料之美与现代主义清晰度的当代办公场所。